How Into The Gloss and Away alum, Dianna Cohen, launched her haircare brand Crown Affair from a google doc that went viral

Joining me on the show today is Dianna Cohen, the founder of haircare essentials startup, Crown Affair. Crown Affair is a company that’s reimagining hair rituals and taking a considered approach for the top of your noggin. And this story all starts from an unassuming google doc. When Dianna decided to share her hair care routine with some women in her life - and that document suddenly went all over the internet -she saw an opportunity to innovate in a space that she had such a fond personal connection with, and bring her past industry experience in building brands for companies like Away, Outdoor Voices and The Wing into her DTC brand. Launched pre pandemic Dianna shares the lessons she’s been learning along the way, how she approached her pitch and the importance of community and storytelling. LINKS WE MENTION:New York mag Crown Affair’s Towel Review Crown Affair's WebsiteCrown Affair's InstagramDianna's InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Hosted on Acast. See acast.com/privacy for more information.