How this Glossier Alum launched a wickedly cool booze-free beverage that’s on the tip of everyone’s tongue, with Ghia Founder Melanie Masarin

Joining me on the show today is Melanie Masarin, Founder of the spirited booze free brand, Ghia.A Glossier alum, Melanie launched her brand earlier this year during the pandemic and it’s been on the tip of everyone’s tongue ever since. We talk about the lightbulb moment she decided she was going to launch an aperitif, what actually happens in the lead up to the launch, the steps to doing a friends and family round and how her special vision was brought to life through branding and language. With a super cute background story that involves Italy, her grandmother and all the good things in life Ghia has quickly grown into a brand that’s needed in our social lives, now more than ever. LINKS WE MENTION:GhiaGhia’s InstagramMelanie’s InstagramFemale Startup Club Use “GHIALOVESFSC” for free shipping at checkout on Ghia’s website. In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.  Hosted on Acast. See acast.com/privacy for more information.