How this undies brand used a recycling program and a booty call service to drive growth, with Knickey Founder Cayla O’Connell Davis

Joining me on today’s episode I’m joined by Cayla O’Connell Davis, Founder of Knickey. Knickey is a DTC women’s underwear brand offering the best basic briefs from certified organic cotton--by women, for female-identifying humans. Making organic the everyday option through elevated, affordable intimates, Knickey is for the woke woman who seeks comfort, versatility, durability, and certified sustainability. GOTS, Oeko-Tex and Fair Trade certified to be exact. Because it’s better for your body, your wallet and our world.This was such a fun episode and it’s packed with plenty of interesting insights and learnings ready for you to take into your own business! Like how a recycling program became the top driver for growth in the business, and how a Booty call service appealed to a new audience, along with Cayla’s learnings as an entrepreneur along the way. Make sure you stick around to the end to hear her advice for female founders and some resources you don’t wanna miss! LINKS WE MENTION:Cayla’s Instagram Knickey’s Instagram Knickey’s Website Female Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expirationPodcast - Masters of Scale by Reid Hoffman Podcast - Planet Money by NPR Podcast - Startup Therapy   Hosted on Acast. See acast.com/privacy for more information.