How to start a DTC swimwear label and scale to $20M+ in less than 3 years, with Andie Swim Founder Melanie Travis

Joining me on the show today is Melanie Travis, Founder of swimwear label Andie. Andie is a swimwear company that makes the swimsuit shopping experience for women incredible through a tailored fit finder, a desirable returns policy and relatable content.In this episode we’re talking about how Mel launched a swimwear label in a competitive market, the process of validating her idea through a crowdfunding campaign, how an equity deal with her manufacturer enabled her to scale up in a really big way and the steps the company took to grow their instagram from 12k to almost 100k in just 2 years. LINKS WE MENTION:Andie’s Website Andie’s Instagram Melanie’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Newsletter: Lean Luxe Newsletter: 2PM by Web Smith Podcast : How I Built This with Guy Raz Book: Radical Candor by Kim ScottPS: If you’re interested in participating in some listener research please reach out to Doone on email: [email protected] Hosted on Acast. See acast.com/privacy for more information.