If you’re building a CBD business, you NEED to listen to these 7 major learnings from the founders shaping the industry right now

Hi everyone! Doone here - your host and hype girl. Thank you for tuning in to my solo episode this week. This week, I’m digging through the archives all the way back to the early days of Female Startup Club to unearth the lessons shared by female pioneers in the controversial, exciting and ever-evolving CBD industry. Since cannabis is progessively legalising across countries and it’s demand has increased multifold, we’ve seen an influx of innovative women-led companies in the space. Although, we must note, not a particularly representative one. In 2022, the percentage of women holding these top position has dropped to 22%, down from 37% women in executive-level roles in 2017. Despite this decline of women-power in the space, I’ve had to chance to speak to a number of real hustlers in the space making a profound undeniable impact on the future of CBD, and I’m excited to share their biggest learnings with you here today. Let’s get straight into it. The first interview takes us back to the chat that I had last year with Valtina Milanova, the founder of Daye. Valentina is the creator of the first ever cannabis infused tampon, created to help with period cramps. Secondly we chat to Yugenials founder Nia Davies, as we dive into why it’s about time for consumer education and regulation to evolve more seriously in this space. We look back on the time the founders of Equilibria, Coco Meers and Marcy Capron-Vermillon showed us how to look at influencers as a relationship development partnership. Ok, that’s all for today! What I love about the female-founded cannabis space, is that the founders work together like a team. It’s a tight-knit community of strong women working together opposed to against eachother in their plight to educate the world on the positive effects of CBD and join forces in battling through those regulations. When you’re starting up a business in CBD as a woman not fighting against competition, you’re joining a team. We can all take a leaf out of that book. We also jump back to the basics on finding that gap in the market and how ​​Sagely Naturals founder Kerrigan Behrens started where I’m a big believer every brand should, looking at consumer insights. Next we reflect on our chat with Kiva Confections founder Kristi Palmer about the importance of packaging in gained consumer trust, before diving into the specifics of how the money piece comes together in building a brand in a high risk category such as this one from our conversation with Prima co-founder Lauren Angelica Myers. Before rounding off the episode with the story of the industries very own Kush Queen, Olivia Alexander, who has shown us like no other how a bad situation can turn out to be a stepping stone for greatness. Let’s get straight to it! This is me, for Female Startup Club.LINKS WE MENTION:Valentina Milanova LinkedIn Daye Website Nia Davies Instagram Equilibria WebsiteCoco Meers InstagramMarcy Capron-Vermillion LinkedIn Sagely Naturals WebsiteKerrigan Behrens InstagramKiva Confections Website Kristi Palmer LinkedInPrima WebsiteLaurel Angelica Myers LinkedIn Kush Queen Instagram Olivia Alexander InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREE Try LinkedIn Jobs for free today by going to LinkedIn.com/FSC SIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.live Female Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: [email protected] Female Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.