Norby Presents: Instagram’s coolest creator, Claire Xue, shares her bootstrapped journey building Moodelier (part 1)

Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators, and entrepreneurs like you and me.In this episode, we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans, and her top pieces of advice.Claire addresses the issue that having the longevity to run a sustainable business is hard, but exploring the option of different streams of revenue helps enormously. It's important not to have all your eggs in one basket when it comes to the success of your business. The same counts for your marketing strategy. Constant evolution is necessary.Especially with the social media changes we're seeing at the moment, it's almost like everything you've been doing for the last 10 years is no longer working and serving. Figuring out a process for several platforms, and new platforms like TikTok. Trying out reels and video content, but also going to more in-person events, all comes together to give you a cushion when things undoubtedly change again.And if you want to get a free month-long trial of Norby just head over to the show notes where you can find the link!Let’s get straight into this episode, this is Claire for Female Startup ClubLINKS WE MENTION:Moodelier's InstagramClaire's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokHype Girl HotlineSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected] Startup Club + Clearco: Clear.co/partner/female-star Hosted on Acast. See acast.com/privacy for more information.