Saving 30,000 bras from landfill, with Harper Wilde's founder Jane Fisher

Today we’re learning from Jane, the founder of Harper Wilde. Founded in 2017, Harper Wilde is a direct-to-consumer, ‘underthings’ brand for women. Frustrated with the over-priced, hyper sexualised intimate apparel industry, Wharton graduates and co-founders Jane Fisher and Jenna Kerner set out to change the conversation by building everyday bras that are ethically made, fairly priced, and comfortable. Beyond the products themselves, Harper Wilde is focused on a larger mission to support and empower future generations of independent women through cause-related and philanthropic initiatives, including a 1% donation of all proceeds to Girl’s Inc. This commitment extends to the company’s environmental responsibilities, with the industry’s only-of-its-kind bra recycling program, “Recycles, Bra”, which to-date has saved over 30,000 bras from landfills.LINKS WE MENTION:Harper Wilde's InstagramIf you have something you want me to cover, reach out on Twitter or Instagram.Female Startup Club's YouTubeFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected] Hosted on Acast. See acast.com/privacy for more information.