The argument for a sampling program over paid Facebook ads & how to start a haircare company with Odele’s Co-Founder Lindsay Holden

In this episode you’ll hear my convo with Lindsay Holden, one of the 3 co-founders behind Odele. I learned so much in this episode when it comes to tips on launching into the likes of Target. How she pitched her manufacturer to get them to fund the entire development process which blew my mind, why she chose a sampling program and shipped circa 5000 samples out over performance marketing in the beginning and the challenge that indie brands have when wanting to succeed in retail. Odele is a clean, inclusive, salon-quality hair care brand that comes in beautiful packaging and is priced for the everyday consumer at $11.99. LINKS WE MENTION:Odele's InstagramLindsay's InstagramLindsay's LinkedInFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected]: NPR’s How I Built this with Guy Raz Hosted on Acast. See acast.com/privacy for more information.