The woman who invented the world’s first flushable pregnancy test shares her deepest learnings, with Lia’s Founder Bethany Edwards

Today I’m joined by the Founder and inventor of the world’s first flushable pregnancy test, Bethany Edwards. Lia is an earth-friendly healthcare company on a mission to revolutionize reproductive health through the development of innovative products. The company's first product, which came to market just a couple of months ago, is the FDA cleared Lia pregnancy test – which is changing the historically wasteful product into a plastic-free, flushable, biodegradable form.We’re covering some key insights into the timeline it takes to develop an idea like this that doesn’t exist in the world, spoiler alert: it’s a 6-9 year journey and the kind of money you actually need to fund the research and development piece.LINKS WE MENTION:Lia's InstagramLia WebsiteFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected]: Industrial Designers Society of America Hosted on Acast. See acast.com/privacy for more information.