How Farmgirl Flowers founder Christina Stembel bootstrapped her business from a $49k investment into 60+ million in annual revenue

Joining me in today’s episode is Christina Stembel, the Founder of Farmgirl Flowers. Farmgirl Flowers reimagined the way people shop for flowers, plants and non-perishable gifts by offering fewer, better options and a best-in-class unboxing and customer experience. Christina started this business in 2010 and is the only sole female founder & CEO of a large scale e-commerce floral company, who bootstrapped the business into $60+ million in annual revenue.In this episode we’re covering how Christina went in pursuit of disrupting an industry she had experienced a problem in, how she bootstrapped her brand from a $49k investment into a business that will do more than 60 million in revenue this year, the strategies that she used to acquire customers without a marketing budget and why this year has been her biggest year of growth. I so enjoyed this episode and came away feeling so invigorated in my own pursuit to build Female Startup Club - and I hope you get that same energy too. As always, please do subscribe, rate and review the podcast if you’re loving these founder stories. LINKS WE MENTION: Farmgirl Flowers Instagram  Christina’s Instagram Farmgirl Flowers Website Female Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: FSC20 for 20% off sitewide - no expiration Hosted on Acast. See acast.com/privacy for more information.