Using data to create high-end skincare at drugstore prices with Versed Skincare’s Melanie Bender

Joining me in today’s episode is Melanie Bender, Founding General Manager of Versed Skincare. Versed launched as the first community-driven mass beauty brand and the first clean skincare line to debut in over 1,850 stores as part of Katherine Power’s lineup of super impressive brands including Who What Wear and Avaline. Driven by a team of skin experts and a community of 16 million people, Versed’s mission is to make clean products for all, with the planet in mind. They help you find what you need to use and what you need to know—from the right product mix, to ingredient breakdowns (the good and the bad), and late-night chats about those lingering pimples. We had so much fun recording this episode! We chat about the importance of gathering data to drive forward brand building, why launching into Target was critical to the success of the brand, keeping creativity as a core focus and what’s driving the brands growth right now.LINKS WE MENTION:Versed’s InstagramMelanie’s InstagramFSC’s InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Hosted on Acast. See acast.com/privacy for more information.