Using Twitter as your primary channel for skincare? Topicals Founder Olamide Olowe started winning by going where other skincare companies weren’t…

Joining me on the show today is Olamide Olowe, founder of Topicals. Founded by two young women of color with chronic skin conditions, Topicals is transforming the way you feel about skin by making the treatment of stigmatized skin conditions like eczema and hyperpigmentation synonymous with the luxury and fun of self-care. Believing you shouldn’t have to hide, feel less-than, or settle for products that don’t serve or speak to you, Topicals products are effective and luxurious, but won’t break the bank.In this episode we cover so many need-to-know things especially if you’re just getting started. Like the importance of marketing where other brands aren’t. And spoiler alert, the brand did more than 50% of their launch revenue through a surprising channel. Putting the customer at the very forefront of what you’re doing and building strong relationships, and an interesting campaign with the help of Lindsay Lohan. LINKS WE MENTION: Topicals’s Instagram Topicals’s TwitterTopicals’s TiktokTopicals’s WebsiteOlamide’s InstagramOlamide’s TwitterFemale Startup Club's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Promotional code: Use the code “FSC” for 10% off your order.  Hosted on Acast. See acast.com/privacy for more information.