What it really takes to get your beauty brand stocked in Sephora, with Alpyn Beauty’s Founder Kendra Kolb Butler

Today I’m joined by Kendra Kolb Butler, the Founder of Alpyn Beauty. Alpyn Beauty® is the first and only skin care line to sustainably harvest wildcrafted ingredients straight from the mountains of Jackson Hole, Wyoming. The plants they harvest are some of the hardest-working and most resilient botanicals that are conditioned to survive in an unforgiving climate (high altitude, low humidity, little oxygen, intense sun, harsh wind and heavy snowfall). When applied to skin, these plants perform just like they do in the wild—preserving, protecting and strengthening your skin for increased resiliency, which results in skin that looks, feels and behaves more youthfully.We’re chatting about creating a unique offering and how you can approach the retail piece before you even place an order and how to get your brand stocked in the likes of Sephora. LINKS WE MENTION:Kendra's InstagramAlpyn Beauty's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: [email protected] Beauty on the Today’s ShowPodcast: Female Start Up Club by Doone RoisinCommunity: ClubhousePromo code: FEMALE20 - 20% off End of May 5/31 Hosted on Acast. See acast.com/privacy for more information.