What it takes to get a small biz off the ground with some buzz, with Habit Founder Tai Adaya

Joining me on the show today is Tai Adaya, Founder of Habit Skin. The company that’s telling you the anti-aging truth around sunscreen. Habit is solving the annoying problems we have with sunscreen by innovating with SPF formulas and changing consumer behaviour. Launched during the pandemic, Tai shares exactly what it takes to get a small business off the ground, how long it took to develop her products and find the right manufacturer, a winning strategy that generated thousands of people signing up to her email database and a few bits and pieces about the skincare industry you might not know about.LINKS WE MENTION: @habitskin@tai_adayaFSCMichelle Obama’s Biography Coco Chanel Biography Use code: FSC10 for $10 off your first bottle of Habit! In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Hosted on Acast. See acast.com/privacy for more information.