Why it’s important to build your business around customer data and exactly how to do it, with GEM Founder Sara Cullen

Joining me on today's episode Is Sara Cullen, Founder of GEM. GEM is a functional food company designing a next-generation health system. Created in response to the failing reductionist approach to nutrition, GEM focuses on improving our health at the cellular level. As cell health determines the performance of everything in bodies from brain health to digestion, GEM focuses on delivering important nutrients that work together synergistically to help cells function at their healthiest. Using real food, not supplements, as the vehicle to deliver these nutrients, the Daily Essentials regimen improves everyday health outcomes from energy and brain function to gut health and inflammation.In this episode we’re covering how Sara went about building this business and the exact steps she took to get a product to market that was exactly what the consumer wanted, through an ongoing private beta group. We also cover her tips for fundraising and lessons learned along the way.LINKS WE MENTION:GEM’s WebsiteGEM’s InstagramSarah’s InstagramFemale Startup Club's Instagram In partnership with Klaviyo, the best email marketing tool for ecommerce businesses. Hosted on Acast. See acast.com/privacy for more information.