British Airways vs. Virgin Atlantic: Spies, Lies, & the Petty Skies

When Richard Branson first got into the flying business, his playful approach to marketing set Virgin Atlantic apart. But his gimmicks did not amuse the head of stuffyBritish Airways, Lord King. What would follow was a secret inside job to ruin Virgin Atlantic. To bring your brand to life in this podcast, email [email protected] Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices