Keeping customers loyal with modern rewards

Time is the nemesis of the rewards program. Because as society's taste for streamlined processes has grown, the long minutes spent signing up for cards at checkouts and remembering logins online have become decidedly more inconvenient. However, those clunky loyalty program processes will soon be a thing of the past thanks to a very modern rewards solution, underpinned by tokenization and fuelled by superior data collection, making its way into the mainstream. In this episode of Financial Futures, we learn all about the future of loyalty and rewards programs and how these solutions are working for consumers and merchants alike. We'll find out where modern rewards programs can offer the most value to customers and businesses, and we'll find out why the benefits of tokenization aren't solely monetary. So, join us as we speak with managing director at PWC, Doug Dwyer, and director of loyalty at FIS, Mladen Vladic, all about the technologies helping to set organizations apart from the competition all while keeping customers coming back for more. We'll also ask:What is tokenization?How can modern loyalty programs be used to benefit charities?What makes modern rewards programs more financially beneficial to merchants?How is tokenization helping organizations to personalize their rewards programs?What do rewards programs mean to customers and why are they important?How can organizations adopt modern rewards and loyalty programs?What does the future of loyalty look like?