How Good Humans Sell - Author Catherine Brown - 268

On this episode, Catherine Brown joins Mike for a great conversation. They discuss her new book and some challenges we tend to face with our perception and confidence in Sales.  Key Takeaways: At our core, people believe they are not enough. We posture and have our brand but deep down a lot of the sales challenges we have and the complication that we bring to the situation is because we are complicated inside ourself. Most people who feel reluctant about selling are wresting with the foundational definition of Sales. Operate from a principle of "them before me" Ask, don’t assume Educate, give information so that they can make the best decision for them. Listen more than you talk Show Links: How Good Humans Sell Catherine on LinkedIn www.extraboldsales.com  Thank You  Please send listener questions and feedback to [email protected] or contact us directly on twitter  or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide via the following links. Growth Acceleration - Plateau Breakthrough Product Market Fit Demystify Sales - the course