On Location with Ambition - 67

Guest - Brian Trautschold - Co-Founder, Ambition This week we are on location in Chattanooga with Brian Trautschold the cofounder of Ambition.  Brian and I revisit a common subject - there are no silver bullets. We also discuss how data can be used to self-assess and identify ways to improve personal performance, what's changing in sales technology, and why technology is not the solution for bad culture.  Questions addressed How are Sales Enablement and the Sales Enablement stack evolving Why does new technology continue to crop up? What are those organizations doing well? What does the Sales Enablement spectrum look like in the future? What is it about the behavioral aspects of what people do that excite Brian? Key Takeaways There are no silver bullets Most of the tech that is out there is replacing excel Technology can be a force multiplier, that helps the organization be more effective The successful companies do the basics well (Hire, Manage, Enable, Reward, Recognize, Develop) The ones who are failing are not listening to their customers Don’t simply throw technology at the problem Take a design thinking approach Some categories to consider Where the data lives How people do their work Why people do these things Be careful of the unintended consequences of success There is a big shift - people are more enthusiastic about the progress that can come from reviewing data, and are more open to data being tracked. Once people have the data, they have the power to impact/control their own destiny. Show Links Ambition - https://ambition.com/  Brian's Twitter - https://twitter.com/BTrautschold  Brian's Linkedin - https://www.linkedin.com/in/brian-trautschold-97518219/  ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to [email protected] or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.