346. Insights: Jobs to be Done - The future of product design
Fintech Insider Podcast by 11:FS - Podcast tekijän mukaan 11:FS
On this episode of Fintech Insider Insights, Ryan Garner is joined by some expert guests to talk about all things Jobs to be Done. Our great guests include:
- David Brear, 11:FS CEO & Former Mettle CEO
- Alan Klement, JTBD expert and pioneer
- Justin Geaney, CPO at Virtual Bank by Standard Chartered
- Peter Collingridge, Director / Global Head, Entrepreneurs in Residence
On this insights episode we take a detailed look at JTBD, including:
- What JTBD actually is - a lawnmover analogy
- How impactful it can be when designing digital propositions
- Why it's the key to making your product an integral part of your customer's life
- How it can help to create powerful end to end customer journeys
- Why JTBD is the future of product design
Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. Hosted by a rotation of 11:FS experts including David Brear, Simon Taylor, Jason Bates, Leda Glyptis and Sarah Kocianski and joined by a range of brilliant guests, we cover the latest global news, bring you interviews from industry experts or take a deep dive in subject matters such as APIs, AI or digital banking.
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Special Guests: Alan Klement, David M. Brear, Justin Geaney, and Peter Collingridge.
