Copywriting Vs. Content Writing with Tarzan Kay

When we see advertisements or receive an email from a brand, typically we react in one of two ways: we are sucked right in or feel repelled immediately. The reason for these strong reactions is the copy. In today’s episode, I had the opportunity to interview the incredibly talented copywriter, Tarzan Kay. Tarzan has made a name for herself in the copywriting industry and has so much wisdom to share. Some talking points from this episode include: The difference between copy and content The do’s and don’ts of an email sequence How quickly to sell in emails Protecting yourself from unsubscribes Good open rates and other important metrics to track ...and so much more If you have a business, you need good copy… there is just no way around it. So listen in and enjoy all of the amazing advice that Tarzan has to share! If you want to learn more about Tarzan, be sure to head to tarzankay.com/emails Did you enjoy today’s episode? Leave us a rating and review on Apple Podcasts! Don’t forget to follow Stacy on social media! Instagram: @stacytuschl Youtube: https://www.youtube.com/c/StacyTuschlLLC Facebook: facebook.com/stacytuschl Join the Foot Traffic Community! https://www.facebook.com/groups/349478082370878 _______________ Ways to work with Stacy: * FREE TRAINING: Watch our FREE “How To Generate Revenue In Your Business Everyday...Even When You’re Not Working” training here: https://stacytuschl.com/training *Learn 10 Free or Low-Cost Ways To Drive More Traffic - During this 5-day virtual workshop, I will teach you how to create brand awareness and maximize your visibility without a huge marketing budget. https://www.5daytrafficbootcamp.com/ * CONTENT MACHINE: Take one piece of content per week and turn it into daily micro-content. Get access here: https://stacytuschl.com/machine * MASTERMIND: Check out the 4 inevitable stages of what it takes to become a powerhouse and successfully have your business work for you. Watch the FREE training here: https://stacytuschl.com/insider ______________ And if you haven't heard, we've been selling more and more copies of my *new* book The Implementation Code everyday.  If you haven't gotten your free copy yet, go to www.implementationcode.co/freebook - and just pay the for shipping and handling and we will mail it out to you right away! If you want to try out monday.com with a 14 day free trial go to www.stacytuschl.com/monday I know you’ll love it as much as I do!  Let’s build systems together to help you make more time and more money doing what you love. Let's be more than podcast friends. To join the text messaging community just text PODCAST to (414) 240-1379 OR if you'd rather, click here (>> https://my.community.com/stacytuschl) and text PODCAST. Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the book “Is Your Business Worth Saving?” where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success. –> Want to work with the Foot Traffic Team and skyrocket your business during a recession? Here is a quick overview of the Foot Traffic Formula program:  We are building out your marketing plan, systems, helping you increase your revenue so you can start to hire and remove some of the stress and pressure going on right now. You'll Get: A program of on-going strategy, systems, and support Weekly laser coaching sessions with me Weekly office hours and trainings with Team Foot Traffic to learn likes copywriting, paid IG and FB ads, funnel implementation and more Private on-boarding call to get you started on the right foot A Dedicated Community Manager that is in the FB group every weekday answering your questions A Dedicated Accountability Coach to work with every month for 25 minutes PRIVATELY. We want to help hold you accountable to hit your goals. Click here to learn more about the program. This is it! If you're ready, I can't wait to welcome you into the program.