S9 E8: Unpacking beem Light Sauna’s Formula to Success

How does the co-founder of beem Light Sauna think about scaling a thriving health and wellness franchise? The Wolf talks with Cynthia May, CEO and Co-Founder of beem Light Sauna, to discover her secret to scaling from 0 to 65 locations in a little over four years. Cynthia reveals her biggest challenges and successes in scaling a franchise brand, unraveling how she and her team developed systems that allowed their franchisees to truly thrive. How did culture and values fundamentally shape the nature of her franchise? Cynthia also shares her insights into the unique benefits of light therapy— from mental health to weight loss and detoxification, she explains why customers are drawn to their private individual suites and rooms and how their membership-based business model sets the stage for success. Plus, what’s in store for beem Light Sauna? And how has partnering with prelaunch partners and vendors upped their marketing game? Tune in now to find out!   Join the fastest-growing VR franchise in the world and be among the first to bring premium immersive VR experiences to your community. Invest in the future of entertainment by visiting franchise.sandboxvr.com.   00:01:30 - Scaling a Franchise Brand Successfully 00:05:43 - Finding the Right Location for Brands 00:08:46 - Partnering for Membership Sales Success 00:15:16 - Customizable Infrared and Red Light Therapy 00:21:25 - Top 3 Reasons for Wellness Retreats 00:25:29 - Transitioning from Founder to CEO 00:34:18 - Establishing Culture and Values for Business Success 00:40:50 - Goals for beem Light Sauna Beyond Units Learn More About beem Light Sauna: Website: https://franchise.beemlightsauna.com/   Follow Cynthia: LinkedIn: https://www.linkedin.com/in/cynthiamay/   Follow The Wolf: Newsletter: https://workweek.com/brand/the-wolf-of-franchises/ YouTube: https://www.youtube.com/@thewolfoffranchises Twitter: https://twitter.com/franchisewolf Website: https://www.krokit.com   And for exclusive insider content, don’t forget to check out my YouTube channel. Are you a future franchise entrepreneur? Find all of the tools you need to launch, operate, and expand your franchise empire with the platform created by The Wolf himself, Krokit.com. And if you’ve enjoyed listening to Franchise Empires, I’d be so grateful if you could drop me a 5-star review on Rate My Podcast. Thank you so much!