Shark Tank Success: Transforming the Fashion Industry With Adaptive Clothing For All (with Erica Cole)

💡 Speaker bioNo Limbits was created with the goal of providing easy and accessible solutions to everyday problems. After losing her leg in a car crash in 2018, our founder Erica Cole found that her new prosthetic leg wasn't compatible with her existing wardrobe. Nothing would fit over her bulky prosthetic, which made getting dressed in the morning a pain and making adjustments throughout the day even more difficult. Erica eventually found that practicality ended up winning out over her own personal style, a compromise she hated having to make. Erica wanted to create something that would make life simpler, more enjoyable, and fashionable of course.ℹ️ IntroductionWelcome back to another episode of Frugalpreneur, the show where we celebrate the incredible stories of entrepreneurs who have built successful businesses while staying frugal. I'm your host, Sarah St John, and today we have a very special guest joining us. Her name is Erica, and her journey is truly inspiring.In 2018, Erica experienced a life-changing car accident, which resulted in the loss of her left leg. Despite this significant setback, she didn't let it deter her from pursuing her dreams. While studying chemistry at the University of Iowa, Erica entered a pitch competition and emerged victorious, which led her to start her own business.Initially starting small with an alterations business, Erica's entrepreneurial spirit didn't stop there. She expanded her venture into an Etsy-like platform, showcasing her products to a wider audience. All the while, she diligently completed her chemistry degree, proving that determination knows no bounds.Her hard work and innovative mindset caught the attention of big players in the industry. Erica received job offers from prestigious organizations like Los Alamos National Lab and Target Incubator. However, true to her entrepreneurial heart, she decided to focus on growing her own business.Since then, Erica's business has flourished, now employing six individuals. She has even taken her brand to new heights, participating in a Kickstarter campaign and making a memorable appearance on the hit TV show Shark Tank. But Erica doesn't just stop there – she's now partnering with Walmart for Disability Pride Month, a testament to her commitment to creating inclusive products.In this episode, Erica generously shares her insights into the world of adaptive clothing and products for people with disabilities. She explains how these designs not only benefit those with specific needs but also have a broader appeal that can improve the lives of many. Erica gives us a glimpse into her favorite creations, such as pants for people with lower limb differences and a sensory collection for those with sensory processing disorders.We also dive into Erica's experience working with the incredible team at Good American, where she had the opportunity to bounce ideas off Emma and her team members. She highlights the fantastic support she receives from Mark, who is lightning-fast in responding to her emails, providing guidance, and adding credibility to her business.Prepare to be inspired as Erica reveals her upcoming projects, including a much-needed adaptive outerwear option for those with limited mobility and dexterity in their hands. She goes into detail about how she designed this coat to accommodate difficult movements and improve the overall comfort and functionality for the wearer.But it hasn't always been smooth sailing for Erica. She takes us through the challenges she faced in her supply chain and how she overcame them to ensure timely deliveries and accessible prices. She also recounts her exhilarating journey on Shark Tank, where an unexpected turn of events led to an incredible partnership and unleashed a flood of traffic to her website.So, if you're ready to learn from an exceptional entrepreneur who has turned adversity into triumph, tune in to