49. How to Stand Out in a Multi-Billion Dollar Industry 🫡

Takeaways - Focus on closing a higher percentage of calls rather than booking more calls. - Build authentic relationships with prospects and clients. - Stand out in a competitive market by being authentic and nurturing leads. - View every 'no' as an opportunity to gather feedback and improve your sales process. Chapters 0:00 - Introduction and the Numbers Game 1:27 - The Book to Close Ratio 3:20 - Treating People Like Numbers 5:11 - Building Relationships and Follow-ups 7:06 - Standing Out in a Competitive Market 8:26 - The Luxury of Lead Generation 9:51 - Every No as an Opportunity 13:03 - Gathering Feedback and Patching Holes 15:03 - Conclusion and Holiday Wishes