130 - Why Your Hotel Should Consider Offering Gift Cards

Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage. It’s great for improving cash flow, capitalizing on last-minute holiday shoppers, but most importantly, gift cards can help you drive more direct bookings and reduce reliance on the OTAs. In this episode of the Fuel Hotel Marketing Podcast, we discuss the reasons why this may be something you should consider and some of the best practices in deploying your own gift card program. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marke…ering-gift-cards/