21 - What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)

The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue. One of their recent articles, entitled 8 Essentials Every GM Needs to Know About Digital Marketing Today, caught our eye and that is the subject of episode 21 of the Fuel Hotel Marketing podcast. Here’s the original article from HSMAI: 8 Essentials Every GM Needs to Know About Digital Marketing Today http://www.hsmai.org/knowledge/article.cfm?ItemNumber=27890&RDtoken=17453&userID=4854 CHECK OUT THE FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-21-what-every-hotel-needs-to-know-about-digital-marketing-in-2016-courtesy-of-hsmai