Episode 53: 9 sales opportunities and 10x ACV from LinkedIn demand generation and ABM: Postindustria case study with Dmytro Kustov

Never miss a new episode: https://sendfox.com/lp/mnyll39 sales-qualified opportunities. 3 closed deals. 10x ACV.These are the revenue results Postindustria AdTech gained 6 months later after launching a demand generation and account-based marketing program with us.But aside from the revenue results, they gained way more important benefits for their business:- A proven and effective process they replicate now in another vertical to scale revenue - Unique positioning and expert position in the AdTech vertical that helps them step out from the competition on the overcrowded software development market- Powerful network and connections that are generating inbound opportunities for them.I sat down with Dmytro Kustov, CMO at Postindustria, who was (and still is) in trenches and was launching a program with me to discuss all the nitty-gritty details like:- How do they create and distribute content to generate awareness and demand in the AdTech market- The crucial factors that impact the success of ABM and demand generation programs- What metrics they are measuring- The key takeaways and learnings after 1 year of running the programsEnjoy!If you are considering launching a demand gen program, check our LinkedIn Allbound Sales Machine playbook: https://fullfunnel.io/linkedin-allbound-sales-machineDmytro Kustov on LinkedIn: https://www.linkedin.com/in/dmytrokustov/