135. The value of failure, and how to find it, with Richard Turner

In this episode we look at failure, and why embracing it has a powerful effect on your results. To understand this in the context of fundraising and a charity’s effectiveness, I was delighted to talk to Richard Turner, Director of Fundraising at the international development charity, Solar Aid. For many years Richard and his colleagues have been deliberate about the importance of searching for and using the insights that come when things don’t go according to plan. He shares examples of how the approach has helped the charity ongoingly adapt, improve and make a bigger difference. We explore why the approach is so important; tips for applying it to fundraising; and ideas for creating a culture that’s open to and likely to learn from failure.