36. Mark Williams – Fundraising for a small charity; four things to prioritise

In this episode we’re looking at ways to overcome some key challenges if you’re responsible for fundraising in a small charity. I first met Mark, who is Head of Communications and Fundraising at the social welfare charity, Wimbledon Guild, when he joined our training and inspiration site, the Bright Spot Members Club (www.brightspotmembersclub.co.uk/join) about six months ago. Since then I’ve enjoyed several fascinating conversations with him. In particular he’s given me lots of insight about tactics and strategies that help you boost fundraising in a small charity. In this conversation Mark outlines the areas which he has found deserve particular attention if you are responsible for fundraising. The conversation includes tips to help you maximise limited resources; ideas for successful PR and communications; and tips for harnessing the ideas and enthusiasm of the whole organisation. If you want to share this episode with your colleagues or on social media, because you think it will help other charities in this especially challenging year, thank you very much for your help spreading the word. We are both on Linked In and on twitter I am @woods_rob.