42. Louise Morris – Increasing Major Donor income with genuine relationships

Major donor income is incredibly important to most charities looking to make up for the continuing COVID-induced shortfall in other areas in 2020 and 2021. So today we’re looking at an approach to major gift fundraising that solves some all too common pitfalls that frequently hamper success. This is the first part of my recent interview with a brilliant fundraiser named Louise Morris, Director at Summit Fundraising. Together we’ve just created a new learning bundle on major donor fundraising for fundraiser members of our training and inspiration membership, the Bright Spot Club. In fact, we were so excited about the content that we were determined to share this first section with you through my podcast. It’s all about how to develop better and deeper relationships. In this section, we explore challenges with the most common model – The Seven Steps of Donor Solicitation – and the language used in most charities to manage major donor fundraising and we share Louise’s philosophy and tactics which overcome these problems. If you want to share this episode because you think it will help other charities, THANK YOU VERY MUCH! We are both on Linked In and on twitter, Louise is @summitfundraise and I am @woods_rob. If you’d like more powerful strategies to help you raise funds during the pandemic, then there are lots of different approaches in my free E-book: Power Through The Pandemic – Seven ways to raise money with major donors, corporates and trusts, even now. You can download it for FREE here: www.brightspotfundraising.co.uk/power