86. More ideas for increasing and reactivating individual gifts, with Jenny Crabtree

One crucial element of successful IG programmes is growing income with existing donors. So being organised in asking supporters if they’d like to give more, and to give again once they’ve stopped, is key. In Episode 82 of this show, individual giving expert Jenny Crabtree shared a range of ideas to help fundraisers with successful upgrade and reactivation campaigns. This included mind-set, story-telling and how to find opportunities in your data. In today’s episode, Jenny shares more advice, including: timing; effective stewardship long before you ask again; and ways to be curious and disciplined in testing / improving your approach. If you want to get in touch or share this episode, THANK YOU! We’d love to hear from you. We’re both on linked in, and on twitter I’m @woods_rob.