How Video Can Drive Sales Effectiveness with Matthew Barnett, CEO of Bonjoro

Learn how Matthew Barnett - Papa Bear at SaaS company Bonjoro tripled his response rates with one sales technique. Matthew was originally an accomplished British Industrial designer & Artist, who turned everything upside down to launch a tech company in Sydney Australia. After a couple of false-starts, Bonjoro was born from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them.  When customers started asking how they could do the same thing, Matt and the team decided to go all-in on the idea, and 3 years later Bonjoro has snowballed with customers and team all across the globe. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and Matt asserts that Bonjoro’s “customers as friends” culture has been the main driver for the business’ success.  His goal is to be the next Zappos, to be most loved brand in the world.” Key Points of Our Discussion :  How Matt discovered the power of video email. How video gets roughly 3x response rates. Why video is more effective than voice mail and regular email. The importance of trust. The importance of relationships and connecting. The effectiveness of authenticity and personalisation in sales. How opening the sale well can improve your close rates and referrals. Bonjoro’s own internal sales process. The importance of taking care of existing customers. Check out Matt and Bonjoro out at www.bonjoro.com and on LinkedIn