The Perfect Close with James Muir Part 1

Joining me on the Future Proof Selling Podcast this episode is James Muir, Founder and CEO of Best Practice International, and the bestselling author of the #1 book on closing sales – The Perfect Close.  With over 30 years experience in sales as well as having served in every role; James has become a highly valued sales resource. James has extensive background in healthcare where he has worked with some of the largest names in technology and healthcare including HCA, Tenet, Catholic Healthcare, Banner, Dell, IBM and others. In this episode Steven and James explore: How manipulative sales techniques could be killing your sales James’s personal perspective on closing and what it means to him Definitions for advances and continuations in the sales space Problems that may arise from clumsy closing  Being smart with closing techniques to avoid tarnishing clients trust The importance of intent over technique The secret weapon that sales people don’t realise they have 3 questions you should ask to put your core planning to the test Examples of how James provides value to clients A look at the customer's potential actions and how to build engagement to drive a sale Understanding what you can and can’t control in the sales space You can check James out at the links below - James Muir - Website James Muir - LinkedIn