Marketing In China

Mark and Bryce join to discuss how the digital ecosystem has developed differently and how western brands adapt. We also discuss consumer preferences for local vs foreign brands in sports and other product categories, and how foreign brands find local partners to work with in joint marketing campaigns.https://www.asiabusinesspod.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.asiabusinesspod.com