[Greatest Hits] Why Behavioral Economics is More Than the Future of Businesses with Melina Palmer, Founder and CEO of The Brainy Business
Getting to Aha! with Darshan Mehta - Podcast tekijän mukaan iResearch - Perjantaisin
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In this episode of Getting to Aha!, Darshan Mehta is joined by Melina Palmer, Founder & CEO of The Brainy Business. They discuss Melina’s aha! journey; the intricacies of human psychology within Behavior Economics and business; the contrasting views of behavioral economics and behavioral science; why your tone matters more than what you say; and the different methods of behavioral experimentation within your business, opening you up to invaluable insights. She also delves into her ten-year journey of searching for a career in Behavioral Economics.
