How to Leverage Foundational Research for Business Insights with Stephen Griffiths, Director of Consumer Insights at Level2
Getting to Aha! with Darshan Mehta - Podcast tekijän mukaan iResearch - Perjantaisin
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In this episode of Getting to Aha!, Stephen Griffiths, Director of Consumer Insights at Level2 and Co-founder at Insights Career Network, joins Darshan Mehta. They talk about why companies need customer insight research, the essence of working with cross-functional teams to iterate and measure, and how qualitative and quantitative research gives insights to make informed decisions.
