#78 How to Make Enemies and Gain Fans, Being the Odd One Out, Taking Risks, Building a Brand, AI in Design with Freddie Öst @ SNASK

Freddy Öst is the founder and brand director of Snask, a creative agency based in Stockholm, and was launched with zero experience almost two decades ago. Freddie has been featured in several interviews and podcasts where he talks about his approach to branding and design, but not only. At Snask, they make enemies and gain fans, because every brand is not for everyone.We talk about his experience not fitting in, stories and anecdotes along the journey, therapy, loving and being loved, AI and branding. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit ggutt.substack.com