How to Create a Vision for Your Business With Sincerely Tommy’s Kai Avent-deLeon

So, what does it take to open a small retail business? It’s no easy feat. If you ask Kai Avant-DeLeon—the owner of Sincerely, Tommy, a Brooklyn-based concept store and coffee bar focused on emerging womenswear, lifestyle, and community—she’ll tell you it takes trusting yourself and truly manifesting your vision. And when it comes to tips on hiring for your small business, it’s all about finding people who share your vision put together a well-thought-out resume, and cover letter that shows they’re truly invested in your company (and no, that doesn’t mean simply DM-ing an Instagram profile). Kai says, “You also want to hire people who take themselves as seriously as you do.” She’s also adamant that one of the most important things about being a business owner is prioritizing self-care with simple—yet extraordinarily effective—things, like carving out time for yourself, meditating, journaling, and escaping the hustle of the city, which are a true recipe for success. Try Thinkific free for 30 days… saving you $99 on your course creation journey, by heading to thinkific.com/girlboss99 BetterHelp is customized online therapy, listeners get 10% off their first month at betterhelp.com/girlboss Squarespace empowers millions of dreamers, makers, and doers by providing them with the tools they need to bring their creative ideas to life. Head to squarespace.com/girlboss for a free trial and when you’re ready to launch use code GIRLBOSS for 10% off your new website or domain.