Communicating Brand Through Every Little Detail with Matthew Smith
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Send us a textMatthew Smith is what you could call a CMO squared - being the Chief Marketing Officer at The Madera Group and one their brands, Tocaya Organica. Matthew has seen tremendous success in building Madera's brands (Hailey Bieber wears their to-go bag??) and we were lucky to have him on this episode. He and Zack discuss: Importance of branding vs productMatthew's "Every Last Detail" philosophyKeeping a strong brand off-premiseMuch moreThanks Matthew!
