Restaurant Advertising Strategy with Paul McEnany

Send us a textPaul McEnany is a content strategist, product wizard, Host of the Tastemakers podcast, and Co-CEO of Plein Air Agency - a creative company for restaurant brands. Paul brought a breath of fresh/plein air to Give an Ovation!On this episode, Paul and Zack discuss: The biggest mistake restaurants make in advertisingThe importance of understanding what role ad spend plays within the larger business strategyThe benefits of working with industry-specific agenciesWhat it's like bei...