Automating Your Marketing Strategy for Business Success

"Using automation in your marketing strategy helps eliminate manual tasks and create a client experience that's consistent every time." Hi Sunshines! I’m so glad you’re here. In this episode, we're diving headfirst into the world of marketing automation. As a business owner, it's crucial to keep your marketing tasks automated while still delivering a personalized and authentic client experience.  I’m sharing several tricks on how to achieve this, including using a CRM system to streamline processes and provide a consistent client journey. I'll also discuss automating lead capture, using autoresponders to set expectations and provide resources, creating event reminders to ensure clients are prepared, automating client onboarding sequences to provide the right information at the right time, implementing nurture sequences to build relationships and upsell campaigns to enhance the client experience.  Finally, we’ll talk about the process of automating the gathering of testimonials for effective marketing. Tune in to learn how automation can transform your marketing strategies and take your business to new heights! 🔑 In this episode, you will learn: Use automation to capture leads and avoid missed messages. Autoresponders provide immediate responses and set boundaries and expectations. Event reminders in a CRM system help clients prepare for scheduled events.   Get my lead magnet freebie HERE  to help grow your email list! You can also grab my workflow phase breakdown by texting "CONNECT" to 888-292-4864. Follow me on YouTube to get life updates, photography tips, and a ton of short clips full of information! Leave a review for a chance to be entered into this month’s giveaway! Connect on Instagram HERE ⏱️TimeStamps 0:00 Introduction to the topic of marketing automation ideas 3:13 Implementing autoresponders for immediate responses and guidance 5:03 Automating event reminders for scheduled sessions or calls 6:26 Automating client onboarding sequences for a seamless experience 9:26 Incorporating upsell campaigns into the nurture phase 10:59 Automating the process of gathering testimonials and reviews 12:10 Balancing automation with the value of human connection