146 Don’t be afraid to reinvent your business with Lisa Carr at BHD Salon

Good ideas can, and do, come from anywhere.  An easy trap to fall into is thinking that it’s only big salons with big budgets and celebrity owners that set the trends when it comes to new business-building ideas. But that’s simply not the case.  My guest today is a salon owner who is living proof that no matter how small your town is, you can do big things! Lisa Carr is the innovative and passionate owner of the Bad Hair Day (BHD) salon in Tecumseh, a town in Michigan in the United States with a population of 8,500! In today’s podcast we discuss: How the BHD salon has grown 37% since Covid  How Lisa has introduced greater flexibility for her team into her business model Her innovative approach to marketing and not being afraid to reinvent the way business is done. And lots more! In This Episode: [4:04] Why the changes that came about because of the Covid-19 pandemic were a blessing in disguise for Lisa’s salon business, Bad Hair Day (BHD). [8:52] Factors that Lisa attributes to the fact that her business grew by 37% in 2020. [13:16] The pivotal point that Lisa reached after her first 8 years as a salon owner. [17:34] Lisa explains the process she went through to systematize and grow her salon after she decided she was no longer going to work behind the chair. [22:33] Why Lisa opted for three salon directors rather than one salon manager. [24:02] How Lisa’s decision to stop working behind the chair affected the profitability of her salon. [26:49] The staff compliment at BHD, and the ideal number of money-producing staff members Lisa would like to have. [29:43] Words of wisdom from Lisa: You don’t have to be in debt to have a great business (and how she has managed to achieve this). [30:40] The valuable lesson Lisa learned when she took up position behind the chair again for a brief period. [32:06] Lisa explains the philosophy she lives by: Earn the Right (and the other two elements which she sees as essential to running a successful business). [34:50] Changes that Lisa incorporated into her salon after conducting an anonymous staff survey. [38:25] Examples of the personal development training that Lisa does with her staff. [43:25] Where Lisa’s drive to continuously reinvent her business comes from, and the advantages of having a salon business in a small town like Tecumseh. [46:58] Lisa’s approach to advertising. [52:07] The percentage of total revenue at BDH that comes from retail, the award that they won recently, and Lisa’s approach to motivating her team to sell retail products. Thanks so much for joining me this week. If you enjoyed this episode, please leave a review. Ratings and reviews are extremely helpful and greatly appreciated!  They do matter in the rankings of the show and help other people find my podcast.  I also love to hear what’s been helpful and what you love about the podcast! Just click here to review, scroll to the bottom, tap “Ratings and Reviews” tap to rate with 5 stars and “Write a Review” and let me know what your favourite part of the podcast is. Thank you for your support! Special thanks to Lisa for sharing her insights with me for this week’s episode. Until next time!Antony Links and Resources: Grow My Salon Business  Website | Facebook | Instagram Bad Hair Day Salon Website | Instagram  Lisa Carr LinkedIn | Instagram