SKAN 4 conversion models live: Singular releases SKAN 4 tools for clients
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SKAN 4 tools are now live in the Singular dashboard. Clients who want to set up and start testing SKAdNetwork 4 compatible campaigns can now do so live in the Singular dashboard. That means you can now set up conversion details for each postback: postbacks 1, 2, and 3. Both revenue and events models are now available; additional models and mixed conversion models will soon also be live. And good news: this is fully backwards compatible with SKAN 3, so it won’t interfere with any ongoing live campaigns.