UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
Growth Masterminds: mobile growth podcast - Podcast tekijän mukaan Singular
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We chat with Singular CTO Eran Friedman about SKAN, Singular's open-source framework for SKAdNetwork. The key goals: - identify the top challenges - maximize use of your 100 campaign IDs - manage the data from SKAdNetwork and bring it all together - reduce fraud - simplify conversion management ... and optimize conversion methodologies on the fly - combine SKAdNetwork data with IDFA data and data from other sources - and more!