Why Zynga bought Chartboost before getting bought by Take-Two
Growth Masterminds: mobile growth podcast - Podcast tekijän mukaan Singular
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Why does a game publisher buy an ad network? What does it bring them? And what is behind this current frenzy of mergers and acquisitions that we're seeing in mobile adtech? Good questions! So I asked Zynga and Chartboost. Our conversation happened to be a couple of weeks before the news broke that Take-Two Interactive was buying (errr, acqui-merging) Zynga, and the answers are even more relevant now that that's happened. In this Growth Masterminds we chat with Zynga Chief Product Officer Scott Koenigsberg and Chartboost CEO Rich Izzo. Your host, of course, is John Koetsier.
