What Is Blue Ocean Strategy — and Where Does It Go Wrong?
HBR On Strategy - Podcast tekijän mukaan Harvard Business Review - Keskiviikkoisin
Kategoriat:
Blue ocean strategy is a landmark business idea, but its co-creator, Renée Mauborgne, says it’s not a guaranteed win. She discusses what specifically can go wrong when you try to implement blue ocean strategy, including the common traps managers fall into.
