Jefita Latina: Building a Powerful Brand with Yvonne Guidry

Yvonne Guidry, Founder of Spoiled Latina, brings her creative vision and entrepreneurial spirit to this week’s episode about building a powerful personal brand. Spoiled Latina got its start in 2008 as an online blog about style and self care, and has since morphed into a lifestyle brand that hosts events, like the Spoiled Latina Summit, and works hand-in-hand with Yvonne’s community foundation, Jefita Atrevida. Talking points include connecting brands and influencers, getting in touch with Latina consumers, and planning upcoming events.