Applying the "Amazon Prime Playbook" to Hotels - Ernest Lee, citizenM

In this episode, Ernest Lee, Chief Commercial Officer at citizenM, shares how citizenM created a unique paid loyalty program called "mycitizenM+" that drives value for both customers and the company. Listeners will learn:The context and strategic thinking behind developing mycitizenM+, inspired by Amazon Prime's approach to delivering consistent value to drive long-term loyalty (00:37)How citizenM leveraged its position as an owner-operator to quickly implement physical benefits and perks for...