How Margaritaville's "Surprise and Delight" Loyalty Strategy Drove $160M - Claudia Infante, Margaritaville

In this episode, Claudia Infante, Chief Data Officer at Margaritaville, shares how an innovative loyalty program has attracted about 400,000 members and driven $160 million in revenue by focusing on delighting guests. A few more resources: If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestions If you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for fr...