Many try to be like Ace Hotel, and fail. Here’s why. (Jeremy Wells)

Today we’re joined by Jeremy Wells, who is the Managing Partner at Longitude°, a branding group that has helped companies like 21c Museum Hotels, SALT Hotels, and Real Hospitality Group showcase their unique approach to hospitality. I asked him why it seems so many hotels try to offer hospitality like the iconic Ace Hotel did (and does) - but so many miss the mark. While they have cool design and furniture, their lobbies sit empty and the vibe is off. Listen to today’s episode to hear how w...